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Unilever Food Solutions - Market Research Project
Hindustan Unilever Ltd.
Analyzed the problems faced by Indian chefs and restaurant operators, opportunities, trends and gaps in innovation funnel in Indian FSI and HoReCa sector
Developed a robust research methodology, conducting qualitative (1 FGD, 27 interviews) and quantitative (46 surveys) analysis with 80+ chefs, achieving 90% stakeholder approval
Recommended 12 e-commerce products for launch, achieving a 67% alignment with HUL’s nationwide survey results.
OlaMoney Credit Card - Market Penetration
Ola Labs
Investigated supply-demand constraints and behavioral barriers to credit card penetration in Tier 2 cities; developed PowerBI dashboards and recommended instant cashbacks over loyalty points based on market research, resulting in ~15% rise in monthly transactions
Proposed a dual-function debit-cum-credit card in partnership with an Indian multinational public sector bank, incorporating streamlined KYC verification to enhance security and customer trust. Media Article
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